If there’s an art to email marketing, it’s being able to write messages that are simultaneously:

• Interesting content, and
• Persuasive sales pitches

Unfortunately, most emails are either pure content or pure pitch.

But when you merge those two elements, you can see a large (and long term) increase in sales.

I’m going to give you precise examples of what I mean.

And by “examples,” I mean “ready-to-use templates.”

Get ready to learn to write emails The Settle Way.

Just fill in the blanks in the following three “plug ‘n play” email templates with your own information — the details about your product, service, or market. Then load them up for your email list, and send — starting today.

They can help you sell almost any kind of product or service.

You may look at these and say they’re not in your voice — but that’s fine. Since they’re 100% generic, you can adapt and modify them as you see fit. Go ahead and tweak them until they sound like you, but keep the essential structure in place.

So, without further ado, here are three email marketing templates, each using different approaches:

1. The Story Email

Subject Line: The strange solution to your ________ problem

NOTE: fill in the blank with your market’s most pressing pain or problem.

Name,

Just like you, I used to suffer from ________.

The constantly ________ and the ________ were miserable.

NOTE: fill in the problems/symptoms your market is experiencing. This is a good spot to expand a little. Go into as much detail with this as you want, the more the merrier.

It was just miserable.

And I really feel for anyone else putting up with ________.

But you know what?

It doesn’t have to be this way.

You see, one day while I was ________ I had a kind of weird idea about how to solve my ________ problem. I decided to ________!

NOTE: Try to think of the most counterintuitive and unusual aspect of your product that most people would be shocked to hear and that can actually work/help with the problem.

So I tried it to see what would happen.

And much to my surprise … it worked!

In fact it worked so quickly I almost thought it was a fluke.

But it wasn’t a fluke.

It DOES work.

And I believe it can eliminate your ________ problem, too.

I show you exactly what I did and how you can do the same thing in my ________ product over at:

Link to your website here.

But hurry.

Right now it’s priced low.

That won’t be the case forever.

Grab it today and watch your ________ problem vanish by tomorrow.

Your name here.

P.S. If you buy ________ today, I’ll also give you ________.

NOTE: Describe your bonus in as much detail as you want — fascinating bullets are always good here.

But you can’t put this off.

Go here for the details:

Link to your website here.

2. The Historical Solution Email

Subject Line: How the ancient ________ conquered ________

NOTE: This email takes some thought and research, but it’s well worth it. Talk about how an ancient culture or notable person solved the problem or achieved the benefit your product gives customers.

Name,

Ever hear about the ancient ________?

They were kind of an unusual people with some rather unusual philosophies.

Especially about ________.

You see, they didn’t suffer from ________ problems.

I suspect they probably even laughed at all the other tribes/nations/countries around them who DID suffer from ________.

What was their secret?

Well, believe it or not it had to do with ________.

NOTE: Be purposely vague, do NOT get too detailed with this, just a generalization of how they solved the problem.

I’ve actually done a ton of research on this while creating my ________ product.

And I must say their solution to ________ IS weird.

But it works like crazy.

You can see what they did at:

Link to your website here.

Your name here.

P.S. How does that saying go?

Those who refuse to learn the mistakes of the past are doomed to repeat them in the future? You can avoid the pain and frustration of ________ by doing what the ancient ________ did.

I’ll show you exactly what they did at:

Link to your website here.

3. The Credible Testimonial Email

NOTE: This email template uses a testimonial from someone with “celebrity” status within your niche/market. These kinds of testimonials are extremely powerful. And when used with the following template, can persuade even the most hardcore skeptics to give your product a shot …

Subject: ________ Digs ________

NOTE: The first line is the name of a testimonial provider with celebrity appeal, the second is the product they gave you a testimonial for.

Name,

Here’s a question that came in:

“Ben, is there really anything in your ________ product that most of us don’t already know who study ________ all the time?”

I can’t possibly answer that.

After all, I don’t know what you know.

But, I will say it’s certainly been unique and helpful to people who have “seen it all” when it comes to ________ and ________ products and courses.

NOTE: Fill the blanks in with your product’s topic, i.e. “blogging” “SEO”, “dog training”, etc.

Take, for example, ________.

NOTE: Celebrity name.

He/she is no fluke.

NOTE: Talk up the celebrity here — who is he/she, what have they done, what their credentials are?

Not exactly your “average” person, is he?

Probably, he’s seen quite a few ________ products.

And here’s what he says:

NOTE: Place the celebrity testimonial here.

There you have it.

Proof that ________ is NOT just more of the usual suspect info.

But you can only get it at a ________ discount until tonight.

Click this link to get it for only ________ while you still can: